A word about words.

I started my career as a fashion copywriter, inspecting slip pockets and satin linings, then as a content manager in the beauty world, overseeing every touchpoint from tagline to tweet. I’ve wordsmithed my way through mud wraps, botox, acupuncture, jockstraps...you name it. Actually, I probably did.

Great brands require two things — engaging content and a clear strategy. It’s one thing to have a killer idea, it’s another to connect every touchpoint — paid media, social media, landing pages, SMS, email flows, merch, scripts, blogs. Even better if the campaign wins heads and hearts.

I’ve been landing words for 20 years I’m happy to say, I still love it. I’ve worked on three rebrands, standardized language for 28 spas, and currently prevent countless subject lines from being dull and deleted.

Let’s write.